2024 University Student Music Season kicks off in Dongguan
On the evening of July 6th, the "Trendy Dongguan·Matchbox College Music Alliance" was established, and the 2024 University Student Music Season was launched at the East Gate Square No. 1 Camp of the Dongguan Cultural Center.
The "Trendy Dongguan·Matchbox College Music Alliance" has already united music clubs and musicians from 63 universities from the Chinese mainland, Hong Kong, and Macao, with more universities expected to join. Representatives from over 40 universities attended the event, performing their original works that expressed the uncertainties and aspirations of youth, along with the restlessness of adolescence. Nostalgic Cantonese songs also transported the audience back in time, providing a spectacular musical feast. The event drew an increasing number of residents and tourists to listen, sing along, take photos, and share in the youthful joy and passion.
Since 2022, Dongguan Cultural Center has meticulously planned and launched the "Matchbox" IP and project, organizing small and beautiful music-themed cultural events. The inspiration for "Matchbox" comes from Dongguan's match industry, symbolizing "a single spark can start a prairie fire" and "lighting me up, lighting you up", embodying hopes for cultural prosperity and high-quality development in Dongguan. Since its launch, "Matchbox" has quickly become a beloved city IP, synonymous with "Trendy Dongguan," and has been rated as a case of national excellent mass cultural brands at the 1st China Mass Cultural Brand Development Conference.
This year's "Trendy Dongguan·Matchbox" series will feature a music festival and camp performances in collaboration with commercial areas. The newly established "Matchbox College Music Alliance" and the launched "Matchbox University Student Music Season" are key components of this summer's series, aiming to further enhance the "Trendy Dongguan·Matchbox" urban art project brand, expand its reach and influence, and inspire the creativity and expressiveness of young students through music to jointly create a youth music culture chapter belonging to Dongguan. The "Trendy Dongguan·Matchbox College Music Alliance" will feature eight themed music events throughout the summer vacation.
A student representative from Guangdong University of Science and Technology remarked, "This event integrates trendy elements and technological means. The stage design is stylish and modern, the sound equipment is advanced with clear audio quality, and the lighting effects are brilliant and dazzling, creating a dreamlike atmosphere. These elements not only enhance the viewing and artistic value of the performances but also better showcase Dongguan's image and charm as a modern city."
Source :Yangcheng Evening News
東莞： 2024大學生音樂季啓動
7月6日晚， “潮流東莞·火柴盒高校音樂聯盟”啓動暨2024大學生音樂季在東莞市文化館東門廣場1號營地隆重舉行。
目前，“潮流東莞·火柴盒高校音樂聯盟”已聯合全國和港澳地區共63所高校的音樂社團和音樂人，後續將有更多高校持續加入。本次活動共40多所高校學生代表前往現場打卡，精心挑選了各自的原創代表作品，唱出了年輕人對未來的迷茫和嚮往，表達了青春的躁動和不羈；有港樂懷舊和粵語金曲，則讓人們沉浸在經典與回憶之中，爲觀衆帶來了一場精彩絕倫的音樂盛宴。活動現場，越來越多的市民和遊客被吸引過來。他們或駐足聆聽、或跟唱搖擺、或拍照留念，共同分享着這份屬於青春的喜悅與激情。
據悉，2022年以來，東莞市文化館精心策劃推出了“火柴盒”這一IP和項目，舉辦一系列“小而美”“在身邊”的音樂主題文化活動。“火柴盒”的命名靈感源於東莞火柴業，它是東莞改革開放的一個縮影，寓意着“星星之火，可以燎原”“點亮我、照亮你”的美好祝福，寄託着以文興業、照亮東莞發展高質量發展之路的美好期盼。“火柴盒”活動推出後，迅速受到了市民的喜愛，逐漸成爲東莞家喻戶曉的城市IP，成爲“潮流東莞”的代名詞，並榮獲首屆全國羣衆文化品牌優秀案例。
據瞭解，今年“潮流東莞·火柴盒”系列活動將舉辦2024火柴盒音樂節，並聯動商圈開展火柴盒營地演出等系列活動，當日成立的“火柴盒·高校音樂聯盟”，啓動的“火柴盒大學生音樂季”，作爲今夏“火柴盒”系列活動的重要板塊和內容，旨在進一步擦亮“潮流東莞·火柴盒”城市藝術time項目品牌，擴大項目的覆蓋面和影響力，通過音樂這一跨越國界、連接心靈的藝術形式，激發青年學子的創造力和表現力，共同打造屬於東莞的青春音樂文化篇章。“潮流東莞·火柴盒高校音樂聯盟”震撼推出，八場主題音樂將貫穿整個暑期。
現場來自廣東科技學院的青年學子代表表示，“本次演出活動還融入了潮流元素和科技手段。舞臺設計時尚簡約、充滿現代感；音響設備先進、音質清晰；燈光效果絢麗奪目、營造出夢幻般的氛圍。這些元素的加入不僅提升了演出的觀賞性和藝術性，也更好地展現了東莞作爲現代化城市的形象和魅力。”
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